Driven by curiosity, empathy, collaboration and process, I'm a thoughtful problem-solver who enjoys creating experiences that make an emotional connection with the people I collaborate with.
I embrace the possibilities in constraints, and see challenges as new opportunities to grow and innovate.
Skillset
UX related Skills
_User Research
_Usability Tests
_Information Architecture
_User Interface Development
_Digital Product Development
_Brainstorming
_Troubleshooting
Online Marketing related Skills
_Marketing Strategy
_Marketing Automation
_Content Creation (SEO)
_Sales Innovation
_Advertising Concepts
_Advertising Campaigns
_Branding Development
_Strategy Development
Business Management related Skills
_Artificial Intelligence (AI)
_Design and delivery of end-to-end user flows
_Business Development
_Business Processes
_Project Management
_Business & Marketing Plans
_Scrum master certification
Communication Skills
_Empathy
_Collaboration
_Rapport Building
_Critical Thinking
_Goal Setting
_Dedication
_Continuous Improvement
_Mentoring and Team Orientation
Tools I use
_Figma
_Adobe Illustrator
_Adobe Photoshop
_Adobe InDesgin
_Adobe XD
_Jira
_Confluence
_Teams
_Slack
_PowerPoint
_Word
_Excel
_HubSpot as CRM
_Google Analytics
_WordPress
_Squarespace
_AI tools
Industries
_Bank
_Financial Activities
_Health Care
_Apparel
_Educational Services
_Internet Publishing
_Energy & Sustainability
_Tobacco
_Automobile
_Telecommunications
_Pharmaceutical
_Drink & Food
Experience
Education
Manager I Customer Experience & UX Designer
Ernst & Young, Multinational Professional Services
remote | Hessen, Germany
01.2023 - dato
I enable people & technology consulting by integrating technology, data, AI solutions to optimize go-to-market and enhance service delivery across the organization around the globe and external national and international clients.
All the way from the brainstorming phase to the launch, the product development life cycle is the challenge I gladly take, every time: digital products, SAAS solutions, apps, websites, website relaunches, user interface development, website features, campaign development. My tasks are wide ranging:
Creating significant positive impact on the quality and design attributes of new technology-enabling solutions and services for end-users, while translating high-level business requirements into intuitive, attractive and functional design experiences
Designing and leading user research and usability testing of tools and services and developing and maintaining design wireframes and specifications
Defining and documenting personas, user stories and interaction models, user task flows and user interface (UI) specifications for product (tool and service) design
Communicating scenarios, end-to-end experiences, interaction models and screen designs to other team members such as front and back end developers and product owners and working with developers to bring the product ideas to life
Champion and drive design best practice (within the team & across the organization) and evaluating the user experience (UX) effectiveness of existing assets and services, while suggesting continuous improvements
Hochschule Furtwangen University
Master of Business Administration (MBA)
International Business Management
Furtwangen in Schwarzwald, Germany
2013-2015
My MBA program in Germany focused on managing business across global markets.
Organizational leadership, strategic management and managing cultural diversity are strong points of the program and prepared me for success as a future professional in business enterprises operating across international borders.
The entrepreneurial atmosphere, the close integration of real business cases and the interaction within a multinational group (consisted of twelve nationalities) made my experience invaluable.
I studied the below lessons:
▪ Strategic management
▪ Organizational Leadership
▪ Managing Cultural Diversity
▪ International Management
▪ International Marketing
▪ International Economics / Accounting / Finance
▪ Operations & Supply Chain Management
▪ German language for Business and Technology
▪ Shopper Marketing and Introduction to Neuromarketing
UX and UI Designer
net4energy GmbH, Start-up, energy sector
remote | Homburg, Germany
06.2020 - 12.2022
▪ UX/UI related responsibilities:
- Illustrate design ideas using storyboards, process flows, wireframes and sitemaps
- Design graphic User Interface websites, application and digital products
- Develop UI mockups and prototypes that clearly illustrate how sites function and look like
- Create original graphic designs (e.g. images, sketches, tables, prototypes)
- Prepare and present wireframes to internal teams, key stakeholders and collaboration agencies
- Identify and troubleshoot UX problems
- Conduct layout adjustments and User Tests based on user feedback and website performance analytics
- Adhere to style standards on fonts, colors, and images
▪ Business Development related responsibilities:
- Marketing Strategy Development and execution of Digital Marketing Campaigns
- Sales Enablement
- Data Visualizations and Dashboards
- Marketing Automation (MAS) and Customer Relationship Management (CRM) Systems Recommendations
- Marketing Technology Architecture
- Market Research
- Content-driven Campaign Development
- Marketing and Sales Innovation
Business Consultant
Thought Leader Systems GmbH, Digital Agency
Hattersheim am Main, Germany
11.2018 - 05.2020
- Organize and execute assigned business projects on behalf of clients (recruiting, budget estimations, promotional campaigns, etc.) according to client’s requirements
- Collect information about the client’s business through a variety of methods (interviews, surveys, reading reports, workshops, organizing and conveying training sessions, etc.)
- Formulate recommendations and solutions (User Cases and User Scenarios) with attention to a client’s wishes, capabilities, and limitations forming concise reports and competition analysis
- Present findings and suggestions to clients with ample justification and practical advice with a focus on advancing online presence (health check - analysis - recommendation strategies and implementation of the following regarding their online presence
- Develop detailed business and execution plans to drive small or radical changes with specific milestones/deadlines and budget restrictions
- Provide guidance for any occurring User Experience problems and provide feedback to better the UI elements & interaction that would eventually lead to more page views, longer session length, decreasing bounce rate, an increase of recurring visitors, and ultimately higher conversion rate
Ashworth College
Diploma in Graphic Design
2015-2017
▪ Use of ADOBE: Photoshop, Illustrator, InDesign, Flash, Fireworks, After Effects, Premiere Pro
▪ Use of principles and elements of design
▪ Creation of art and design content
▪ Design process according to the scope of real case studies
▪ Visual and conceptual problem-solving
▪ Product Placement
▪ Application of criticism, art aesthetics, and persuasive writing in art and design-related subjects
▪ Use and understanding of design strategies across a broad range of design-related tools & trends
Creative Online Marketer & Digital Product Designer
Freelance Work
03.2016 – 12.2022
- Concept development and Digital Product Development for various clients
- Analyzing processes and trends to organize information by translating it into user scenarios, user stories, wireframes, flowcharts, webpages
- Product development including logo design, branding proposals, brochures, the layout of websites & sitemap, packaging
- Product placement and proposals for advertising campaigns
- Development of marketing communications strategies
- Update marketing collateral and other promotional materials aligned with branding communication
- Market research for USPs of the products for niche, local and international markets
- Collaboration with typographers and industry experts for the implementation of the projects
Business Consultant
neuromerchandising® group
Frankfurt am Main, Germany
09.2014-12.2024
- Market research for national and international industries
- Concept development of web and print materials based on neuromarketing insights
- Business development
- Evaluation of business processes
- Collaboration with industry professionals
Account Manager
Kick SA Advertising agency
Athens, Greece
11.2007-12.2012
▪ Managing a portfolio of accounts in the below industries:
- Automobile (launch of new product line),
- Telecommunications (sustain positioning),
- Pharmaceutical (launch of new product line),
- Tobacco (sustain and improve positioning),
- Drinks & Food (launch of new product lines and mostly increase brand awareness)
▪ Engaging in Project Management duties:
- Concept development and presentations of advertising campaigns
- Creative direction and briefs to graphic experts and typographers about branding proposals, corporate identity, visuals of campaigns, advertising and marketing materials
- Market research about the industries of the clients of the company
- Preparing & managing marketing plans & budgets
- Composing competition reports
- Recruiting, training and managing teams
- Managing the production and implementation of promotional material, POS and uniforms
- Executing promotional events
- Producing reports to monitor results
- Managing payments
- SEO management, email campaigns, website updates
▪ Designing & implementing participation at trade shows, malls, concerts, special events, conferences, workshops
▪ Supporting and liaising with other departments (supply, logistics, creative, accounting, human resources, new business)
▪ Mediating between third party companies (above & below the line agencies, PR agencies, new & existing suppliers)
▪ Making new contacts to generate new business
Technological Educational Institute of Athens
Bachelor's degree
Marketing & Communications
Athens, Greece
2003-2009
My bachelor was about education and training in the science of marketing and in individual areas such as marketing management, advertising, market research, public relations, sales, etc.
The cultivation and promotion of knowledge in the marketing science through applied research helped me develop my skills of adaptation to the ever changing business environment.
I studied the below lessons:
▪ Marketing Management
▪ Advertising / Public Relations
▪ Visual Design and use of Principles and Elements of Design
▪ Consumer Behavior
▪ International Marketing / International Management
▪ Applied Marketing Research
▪ Sales Techniques, Sales Management & Multimedia
▪ Economics / Business Statistics
▪ Financial Accounting / Management Accounting
▪ Social Psychology
▪ Cultural Communication